Fiona-Louise Ntidendereza.
2020 was a challenging year, to say the least.
Plenty of changes and adaptation have been brought upon us all.
Particularly in the world of music, artists didn’t let the pandemic affect their craft and took to social media.
Despite the pandemic, 2020 has been a relevantly strong year with the likes of many artists releasing great music.
Artists such as The Weekend, Chloe x Halle, Tame Impala, Wiz Kid, Arianna Grande, Dua Lipa, and many more.
It was up to these artists to keep their fans excited and tuned in all via social media.
These artists promoted their albums by doing at-home performances and interviews via zoom.One artist group in particular Chloe x Halle has shown immense creativity in promoting their album.
Chloe x Halle has shown versatility in making each of their at-home performances different and intriguing all in the one space that is their Tennis Court.
From set design, to wardrobe, to setlist etc and now they’re nominated for 3 Grammys.
Back in March 2020, the virtual concerts kicked off with #TogetherAtHome hosted on Instagram (live) with performances from Hozier, Little Mix, John Legend, Billie Eilish, and many more.
This virtual concert was really the blueprint of all virtual performances that went on throughout the pandemic and the ones on going.
However, as restrictions have been lowered, bigger productions are now allowed.
Award shows that require performances from artists have been pre-recorded at the usual venues.
In these performances, you see artists on stage with dancers/band to create the illusion that fans are attending any regular show (from home that is).
Elton John hosted the iHeart Living Room concert starring the likes of Lady Gaga, Billie Eilish, Mariah Carey.
$10 million dollars was raised for America.
“We’re glad you’re with us, we know your concerns are a mile high. We hope this bit of entertainment can feed and fuel your soul and maybe bring you some strength and a touch of joy to prepare for the days ahead.”- Elton John.
As cases and restrictions continue to fluctuate it’s highly possible that virtual concerts will be continued in 2021.
However, there still is some hope as a few gigs have been announced for the new year.
Longitude 2021 2-4 July at Marlay Park, Shiv 24th of April at The Soundhouse, Social Connections (The X Collective) 21st of December.